Where strategy meets
creative rebellion.

SMALL BIZ GROWTH

POWERED BY
STRATEGY & CREATIVITY

Meta advertising

·

Email marketing

·

Everything in-between

·

Meta advertising · Email marketing · Everything in-between ·

ABOUT WHO AGENCY

Founded by Kristy Armstrong, a former Marketing Operations Manager with 6+ years of agency experience, WHO Agency exists to make small business growth less overwhelming and more achievable. We’re not a cookie-cutter marketing shop, we’re a growth partner that blends performance strategy with creative edge.

Our focus: Meta Ads. Email Marketing. And everything in-between. From high-converting ad campaigns to automated flows, we remove the guesswork so founders can focus on what they do best.

We’re respectful rule breakers. Unafraid to challenge “how it’s always been done” if it means stronger results. Driven by strategy, backed by creativity, we deliver growth that demands attention.

Our services

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    Strategy

    Growth roadmaps tailored to where you are now and where you want to go.

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    Meta advertising

    Full funnel strategy, creative direction, testing frameworks, and scaling.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Email marketing

    Setup, flows, campaigns, segmentation & optimisation.

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    & Everything in-between

    Have something else in mind? There’s a high chance we can help. Meta Ads and Email Marketing are our bread and butter, but our partnerships often extend beyond the obvious.

THE METHOD BEHIND THE GROWTH

Audit & Plan — We assess your offer, data, and creative to map a smart plan.

Launch & Learn — Start lean, test fast, gather signal.

Scale & Systemise — Double down on winners and build repeatable growth.

Respectful rule breakers. Data-led creatives. Founder-friendly process.

Your next chapter, told by others

  • "Just an FYI...we hit A Millie in the box office last night. Wild and congrats, we smashed it."

    Daniel

  • "Omg can I just say though! The f***ing effort you put in for all your clients is honestly unmatched. No one has ever had so much care over our ad account."

    B & Mads

  • "I LOVE IT. Omg it looks so sleek and sexy wtf. We haven't had an email look this good before"

    Ellie

Brands in our corner

Start simple, designed for your journey.

Send us an email to chat through your goals and see if WHO Agency is the right fit. If you’re looking for something more tailored than our current services, we’d love to hear what you have in mind.